基于可信度的動(dòng)態(tài)聯(lián)盟伙伴評(píng)價(jià)方法

結(jié)合我國(guó)企業(yè)動(dòng)態(tài)聯(lián)盟的現(xiàn)狀，提出了企業(yè)動(dòng)態(tài)聯(lián)盟伙伴選擇的評(píng)價(jià)指標(biāo)體系，將動(dòng)態(tài)聯(lián)盟的伙伴評(píng)價(jià)指標(biāo)分解為企業(yè)資源狀態(tài)、企業(yè)經(jīng)營(yíng)狀態(tài)、企業(yè)管理水平、企業(yè)地理位置、售后服務(wù)和企業(yè)文化融合六個(gè)分指標(biāo)，并將每個(gè)分指標(biāo)細(xì)化為若干下級(jí)指標(biāo)?？紤]到動(dòng)態(tài)聯(lián)盟伙伴評(píng)價(jià)過(guò)程中的不確定性，引入了基于可信度的不確定推理方法。運(yùn)用這種評(píng)價(jià)方法，可以方便地得出動(dòng)態(tài)聯(lián)盟伙伴評(píng)價(jià)的量化指標(biāo)。

According to the reality of dynamic alliance in China, the partner appraisement index system is established. The partner appraisement indexes are classified into several subindexes: enterprise resource, operation status, management level, geographical location, service, and enterprise culture, each subindex can be subdivided further. A new method for partner appraisement in dynamic alliance based on certainty factor is introduced to consider the uncertainty of appraisement. This method provides a useful solution for evaluating alliance partner effectively and efficiently.